![]() “Our guests have loved the subscription model and the convenience and value it brings to their daily lives. “At Panera, we believe in making great food experiences accessible to all-we’re disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value-just $10.99 a month,” said Niren Chaudhary, CEO, Panera Bread, in an Apannouncement. The beverage subscription service is available to members of the free MyPanera® loyalty rewards program. For $10.99 a month, Unlimited Sip Club subscribers can enjoy unlimited self-serve beverages, including hot and iced coffee and iced tea, agave lemonade, Pepsi fountain drinks, and Panera’s new Charged Lemonades.Īs an incentive to sign up early, customers who subscribe to the Unlimited Sip Club between April 19 and May 6 will enjoy a free subscription through July 4. Newsweek reached out to and Panera Bread for further comment.Panera had such great success with its coffee and tea subscription service that they’ve launched another beverage subscription service, expanding their subscription to 26 different beverages. ![]() "I will guide people to the cups so I have to talk to less customers." "We do not care I promise," one comment read. "I work at Panera and sometimes I do wonder if people are just grabbing the cups and not with the app but oh well," a viewer wrote.Īnother echoed the sentiment and commented that they would not stop a customer to ask if they are a member of the Unlimited Sip Club. "I've never paid for a drink at panera and I've never joined that sip club.," one commented.Ĭommenters who claimed they are employees at Panera also shared their thoughts. Some, however, confessed that do not pay for the membership but still grab a free drink at the station. "So you're saying I can willy nilly walk into panera and get a drink and they'll assume I'm a sip club member? Wild (I wouldn't tho)," wrote a viewer. Others chimed in and were surprised that there did not seem to be a system in place to check if someone is a member when they are getting a drink. ![]() In a follow-up video, said she wished there was a way to redeem the drinks without "feeling like a criminal." One wrote that the Unlimited Sip Club is an "introvert's dream," while another shared the same sentiments as gives me so much anxiety that I order on the app and keep the app open the whole time I'm in there," they said.Ī viewer wrote that they used to tell a cashier they were a member until they were told they did not need to let them know. Viewers weighed in to comment with their own thoughts about the program. But I promise I mobile ordered before I came." "How do they know I'm really part of the sip club? Do employees look at me and wonder whether I'm a member or a thief?" she wondered. The text explained that she walks in, prepares her coffee and leaves without speaking to anyone. "If there is one thing in life that is the epitome of 'feels illegal, but isn't,' it's the Panera Sip Club," read the text over her video. In her video, shows herself as she goes into a Panera Bread location and immediately heads to the coffee station where she prepares her drink of choice. "You can redeem one eligible beverage every two hours and get unlimited refills of that same beverage each day," the website stated. Above, a photograph of a Panera Bread location in San Rafael, California. A woman shared a now-viral video that sparked a conversation in the comments section about the Unlimited Sip Club that is promoted by Panera Bread.
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